Mark McCool

Introduction script

Our next guest has spent more than 30 years in health, wellness, and nutritional supplements. In that time, Mark McCool and the teams Mark has worked with have developed more than 1,000 wellness products, which together have generated over $3 billion in combined sales. Most of that success came not through consumer e-commerce, but through the direct-sales channel. That is a lot of experience in how wellness products are created and how they reach the people who use them. Please join me in welcoming Mark McCool.

Suggested interview questions

1. How did you first get started in health, wellness, and nutritional supplements?
2. Your teams have developed more than 1,000 wellness products. What does that development process look like?
3. What has changed most in the wellness and supplement industry over the past 30-plus years?
4. Why has most of your success come through direct sales rather than consumer e-commerce?
5. What does direct sales offer wellness products that e-commerce may not?
6. With over $3 billion in combined sales, what separates the products that succeed from those that don't?
7. What have you learned about building and leading product development teams?